The Top 13 Questions Affiliates Ask

On January 7, 2018, I had the privilege of joining Jeannine Crooks of Awin and John LoBrutto of Liquid Web for an Expert Q&A panel at Affiliate Summit West (ASW18) in Las Vegas. There we offered answers to a “baker’s dozen” of frequent affiliate questions. This panel was designed to be introductory level.

With my fellow panelists permission I’m sharing our slides below. We addressed the following 13 questions:

  1. How do I make money with affiliate marketing?
  2. How do I choose the right merchant?
  3. In-house vs. Network programs?
  4. Should I just work with Amazon?
  5. When can I apply to an affiliate program?
  6. Is it important to provide added value for the customer or just lots of traffic for the merchant?
  7. Should I put text links or banner ads on my site (or both)?
  8. How do I find the right traffic for my affiliate links? How do I find the right affiliate links for my traffic?
  9. How can I get credit for sales when I can’t post an affiliate link, such as on social media?
  10. How much do I really get paid? Why is conversion rate important and how do we improve it?
  11. Should I use Google Analytics to track my results?
  12. What is cross device tracking?
  13. When should I contact a merchant to ask for a rate increase?

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